Users will soon have a fresh option that enables them to reduce the amount of AI-made videos appearing in their feeds. This move comes as the company disclosed that it now features more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global rollout. This shift comes amid a increase in content created by AI, driven by new content generation software.
AI Proliferation Online
Recent reports that approximately one in 10 of the fastest-growing channels on another major platform only show AI-generated videos. A large amount of this output is considered “AI slop”, a phrase for substandard, bulk-generated content that is often nonsensical or surreal.
Based on user feedback that numerous viewers like content created using AI tools, including digital art to informative clips, and we aim to provide users the power to increase or decrease of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
The service announced that there are currently 1.3bn videos on its app tagged as made with AI. Collectively, over 100 million media items are submitted to the platform daily, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the amount of AI-generated videos they view by opening the topic control setting in the platform and picking the AI content topic. Additional categories that currently be modified under the filter cover politics, style, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s policies require users to identify lifelike AI-generated content, and it bans malicious AI impersonations of public figures or emergencies. Any realistic artificial content that is not labeled can be removed under its terms of service.
In addition, the platform will henceforth attach an “AI-made” tag to content produced via its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This step is designed to deter users from trying to circumvent the labeling process.
Responsible AI Funding
The platform is additionally launching a $2 million AI literacy fund for professionals and groups to create informative material about responsible artificial intelligence. This program will support educational bodies focused on training computer science.
Moderation Strategy
The platform has defended its moderation strategy, amid debate over proposals to cut jobs for numerous safety staff in the United Kingdom. TikTok is set to reduce hundreds of positions in its content moderation division in its British office, with labor groups and digital protection specialists expressing worry that people are being substituted by AI moderation.
A senior executive stated that human moderation would continue to be important, but AI can shield workers by removing the most graphic content ahead of it gets reviewed by people. TikTok reported a notable drop in disturbing and violent content handled by content reviewers over the past year due to the use of its automated systems.
It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”
